5 Questions

5 Questions

Five questions that change the web

Creating an effective web site starts with asking the right questions. Before launching into any work for a client, we start with analysis that will help them and us discover the keys to developing a site that communicates effectively and produces the results that are needed. In summary, these important questions are:

• Who is your audience?
• What primary action do you want visitors to take?
• Does your design and text communicate effectively?
• Are your systems integrated and compliant?
• How do you measure success?
  

To begin a quality design, re-design or web marketing project, contact 5Q today!

 

The 5Q Approach

Our approach to creating effective websites is to begin with the end in mind. It isn't enough to create a beautiful website, if it does not accomplish your business or ministry objectives. Our initial goal is to gain an understanding of your organization and goals, gain an understanding for your audience (their needs, wants and desires), and get a handle on the best content that meets their needs.

Context

Ministry goals, funding, politics, culture, technology, human resources

Content

What is it that we want to communicate, existing content, new content

Users

Audiences, tasks, needs, experiences, vocabularies, etc

The intersection of these three is the "sweet spot" -- where we put together a site that fits your context, meets the needs of your users, and communicates the right content to your users.

Learn more about 5Q services.

5Q services