Donation Case Study - How NPR Raised $122,000 in One DayDonation Case Study - How NPR Raised $122,000 in One Day
Non-profits are seeking many ways to increase the effectiveness of their on-line fundraising efforts. A recent MarketingSherpa case study highlighted an NPR affiliate that used an integrated approach to greatly increase their donation responses. This integrated approach included:
- Free give away
- Drive-time radio promotion
- Email reminders
- Website banners and donation forms
Thise case study should spark your creativity with some ideas that you can use in your organization.
Summary: See how a National Public Radio affiliate turned a four-day pledge drive into a streamlined one-day online promotion that blew their old donation record out of the water. Read the full study
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