Search Engine Marketing Done Right

Search Engine Marketing Done Right

Here is an excellent case study on what it takes for an effective search engine marketing campaign:
How to Improve Search Marketing ROI: Real-Life Tactics From Charles Schwab's CyberTrader Marketers . This article is only available for about 10 days on the Sherpa site.

This article is a reminder to me of a number of things:

1. Doing Search Engine Marketing right (effectively) is a lot of work in testing, tweaking and continually growing your effectiveness.
2. Great to see a company not neglect the organic search listings when putting together a Pay Per Click campaign.
3. They used a creative technology that looks at competitors sites help determine the best keywords. This was a new technology to me, but it makes a lot of sense. It looks like the company they used for this was Semphonic.

Hope you benefit from this article as I have.

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