The Web is MessyThe Web is Messy
Most firms consider their project a success with the launch of their website. Gerry McGovern captures our thinking at 5Q that when you launch a website, you are now ready to begin measuring success:
"After many years, JK Rowling wrote the last page in Harry Potter, but there is no last page on your website. The Web is just not a neat and tidy world. Stop thinking about success in terms of tasks and projects you complete. (We've launched a new website/brochure.) Start thinking about the Web in terms of tasks your customers can quickly complete." Read McGovern's entire article.
Find out how 5Q can help your organization continually grow your website's effectiveness through our 5Q Scorecard system.
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